Publicity Clearinghouse

    Bookmarks 

     Ideas, Presentations 

     Press Releases

    Publicity, General

    Social Networking Spaces

     Promote Your Service--TV

California's AskNow

This site offers press releases, AskQNow logos, color palettes, and more to assist California participants in promoting their service. Look at it for some great ideas! Here is a direct link to the Press Kit file.

AskNow_PublicityKit_rev_Nov07.doc

The Wisconsin service,

has two sample press releases that might interest you: http://askaway.pbwiki.com/f/Fall+Press+Release+1.doc and http://askaway.pbwiki.com/f/Fall+Press+Release+2.doc

The National Library of Australia ran an online advertising campaign in mid-June to mid-September 2007 for the AskNow service. This was done by a local Canberra advertising agency (http://www.zooz.com.au/) in consultation with Mindshare Interactive in Sydney (http://www.mindshare.com.au/). Banner advertisements were used in various online networks - within the digital education presence of two major metropolitan newspapers, online rural press and higher education.  NLA staff are still looking at usage trends over the period to fully understand the impact of the campaign, to see if they were able to boost the usage of the service in rural/remote communities that cannot otherwise easily avail themselves of face-to-face library services.