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Webinar Promoting Virtual Reference

 

The recording of the November 15, 2007 webinar on Promoting Virtual Reference Services: Beyond Bookmarks, featuring Beth Cackowski of QandANJ.org and Diana Sachs-Silveira of Florida’s Ask a Librarian service, is available until December 16, 2007.

 

Beth highlights the QandANJ.org ad on MTV, and Diana highlights Florida’s contest on YouTube (for Florida high school students to design the next Ask A Librarian commercial), but both speakers also discuss other promotional activities as well as their respective MySpace pages.  Read about the webinar in more detail at the QuestionPoint blog.

 

Bill Pardue, of Arlington Heights Memorial Library in Illinois, found that 70% of his library's virtual reference sessions originated from places other than the library home page and catalog!

 

At ALA annual 2007, in Washington, DC, Bill discussed tips for promoting their virtual reference service. See his presentation at http://questionpoint.blogs.com/questionpoint_247_referen/2007/06/ala-2007-best-p.html. He focused on how libraries can place a link to their ask-a service to increase usage - he calls it "tripping over reference".   Bill's tips include: 

 

§         Place the link to your service on the library home page, but be sure it is above the fold (to check that, use 800X600 resolution). 

 

§         Be sure and brand the service so people know what it is (e.g., “Ask a Question Live Online” or “Get Live Online Help”).

 

§         If possible, make sure that link is part of the basic page template, so that wherever the user is on the library website, the Ask link will be there too.

 

Don't stop with the library web page!  Bill discussed how he has placed links to his Ask Away service in the catalog and database pages (he demonstrated the link he has in his Gale databases).  He also described how to surface your service through Worldcat.org.   

 

Bill also recommended other places for the service link:  the city’s home page, the Chamber of Commerce, social service agencies, social sites or blogs in your community, etc.

 

 

 

     Joe Thompson, Project Coordinator for the Maryland AskUsNow 24/7 virtual reference service project, offers numerous promotional ideas in this presention:  

 

 

 

 

 

 

MD AskUsNow.PPS 

 

 

 

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