Questionpoint.org : Promote Your Service : By Region : Australia

The National Library of Australia ran an online advertising campaign in mid-June to mid-September 2007 for the AskNow service. This was done by a local Canberra advertising agency (http://www.zooz.com.au/) in consultation with Mindshare Interactive in Sydney (http://www.mindshare.com.au/). Banner advertisements were used in various online networks - within the digital education presence of two major metropolitan newspapers, online rural press and higher education.  NLA staff are still looking at usage trends over the period to fully understand the impact of the campaign, to see if they were able to boost the usage of the service in rural/remote communities that cannot otherwise easily avail themselves of face-to-face library services.

The NLA offers AskNow logos from http://www.nla.gov.au/media/asknow/ for download and use by anyone and encourage all partner organisations to include this in their "Ask a librarian" / "Ask us" webpages. The NLA also has a poster and a DL-size colour flier.